4 Marketing Ideas for the Summer Slump

After spring and leading into summer, many businesses experience a “Summer Slump”. It’s that time of year when vendors and employees take much needed time off and business may slow a little. While sales may slow at this time of year, business owners can capitalize on this relatively quiet time by introducing a new marketing…

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5 Ways Social Media and Radio Make the Perfect Pair

Marketing for small businesses is no longer focused on a divide-and-conquer strategy. Due to Google, mobile consumption, on-the-go lifestyles, social communities, and many other trends that have impacted the consumer journey, we can no longer expect our marketing messages to perform in silos. Instead, many businesses have found that most advertising works best when they…

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How Promotions Grow Your Database

One of the biggest challenges faced by local (and for that matter, national) retailers is having the ability to segment the market based on a consumer’s need for products and/or services. To help solve this issue, many businesses are turning to targeted promotions to help identify and market to their target consumers. The basic concept…

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Site/Search Retargeting & Geo-Fencing- What Does It Mean?

Traditional Television and Radio advertising are very important to maintain, but many businesses are missing a unique opportunity to create brand awareness and generate new business because they don’t understand the benefits of these “Hyper-Targeted” advertising methods. Today I’d like to briefly discuss the concept and the benefits of utilizing this technology for advertising. The…

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Your Business Can Benefit from Social Media… Here’s How

When discussing social media strategy, the primary goal is always the same – audience engagement. Although it’s one of the main focal points of a successful social media strategy, direct audience engagement isn’t the only reason your business should be involved in social media. Along with engaging your audience, your social media strategy should help…

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5 Thoughts on Social Media Strategy

Social Media has become a necessary component for businesses to reach their audience and their customers, and we’ve seen good and bad examples when it comes to businesses using social media to interact with consumers. I quickly searched Google for “social media mistakes”, and found a list of articles ranging from what to do and…

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